Interactive experiences
Case Study
Reimagined Virtual Tours
Personalized tours for all. This project reimagines the college campus visit for digital natives—a content-forward, inclusive, and mobile-first experience. Pre-set and personalized options maximize engagement, storytelling, and return on investment for future CCA students.
Client
California College of the Arts
Year
2022–ongoing
Role
Content strategist, editor, project manager
Team
Joyce Alcantara
Nick Lea Bruno
Joel Lithgow
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Augmented reality
360 videos
TikTok integration
User-generated content
Keyword tagging
Pre-set options
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WCAG Guidelines 2.0 Level AA, Section 508 Standards
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Since launch. we’ve offered approximately 40,000 tours to prospective students (~2,400 per month), keeping pace with stats of larger universities.
Case Study
In-gallery app
Telling stories about a beloved artist in a new way. Visitors to BAMPFA’s Han’s Hofmann retrospective could engage with exhibition content their way. This mobile-based experience included a variety of media—video, audio, photos, and text—to share behind-the-scenes information with the curator, quotes from the artist, background information, and social media connections.
Client
University of California, Berkeley Art Museum and Pacific Film Archive
Year
2019
Role
UI/UX director, user research director, content strategist, project manager
Team
UC Berkeley Invention Corp
Chris Brown
We also created a navigable experience on bampfa.org for those who wished to dive deeper from home—and from a computer.
Landing page
Intro screen
QR code interface
Artwork page
Search interface
Artwork page
Artwork page
Artwork page
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Gallery QR codes or in-app search
Tombstone information
Audio
Video
Quotes
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All multimedia content was subtitled or accompanied by written text.
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1,000 virtual tour taken in the two months the experience was available
Case Study
Digital Catalog
Print just wouldn’t cut it for an immersive, experiential museum exhibition about art and technology. A small team of designers, curators, and content strategists revisioned a catalog through multimedia—essays, videos, photos, events, and educational resources. I directed and project managed the imagery and video assets, including 28 videos.
Client
Contemporary Jewish Museum
Year
2015
Role
Content strategist, video producer, project manager
Team
Devin Cornwall
Renny Pritiken